Casting Research

This is one of the hardest decisions to make during the research and planning process as it is vital we choose the right actor to fit the role of the character. If the actor does not fit the criteria, it could give the music video a jarring feel to it. Our music video was not based upon anything, e.g. a book, so our group had complete freedom with genre, song choice, theme and what we wanted our actor to look like as there is no 'character' to by.

The singer in 'New York City' is female and so it would only make sense to have a female actress. We wanted our actress to look very feminine and natural, e.g. to have long hair minimal make-up but also to look as if she fits in with the 'club scene'. We also wanted our actress to look mature as our target audience is 18-25 so if the actress is around this age or looks as if she were then it will help the audience to relate and connect with her, making our music video effective. We know that our close friend Phoebe has an interest in drama and achieved an A* grade at GCSE and a C at AS Level. She is an obvious choice for the lead female role.