Zeds Dead: Collapse 2.0 - Digipak and Magazine Advertisement Deconstruction

Collapse 2.0 - Single - Digipak

This digipak is again for the 'Collapse 2.0' single that Zeds Dead released in 2015. This song is a remix of the original song by Zeds Dead (feat. Memorecks) 'Collapse', which is featured on their first album 'Somewhere Else' - released in 2014. 'Collapse 2.0' was also released on a 'Somewhere Else Remixes' album so I shall be deconstructing all three album covers.

Moving onto the deconstruction of the album cover from which the original song 'Collapse' comes from.

Deconstruction of the 'Somewhere Else Remixes' album cover:

Focus Group

"I love all of these album/single covers. I particularly love the gothic cartoon vibe they give off and the fact that only Zeds Dead have this going for them, no other artist has this style. It really helps with brand recognition because people will look at this style and remember Zeds Dead for it, thus increasing their following."

"I think the fact that there is a meaning to the illustrations on the album covers of Zeds Dead shows that they really take their emotions and put them into not only their tracks but also their promotional products. Helps the consumer really connect with the artist, which can form a bond and lead to them investing in their work and career, which is something all artists would like."

"I like that fact that the boys haven't just taken a photograph from one of their music videos, like most EDM artists tend to do. They have been unique in the sense that they have created their own image and established their own style that really grips the viewer."

Lessons to be Learnt

• Highly important to include all of the conventions of a typical album cover artwork, e.g. album title.
• Complex designs with in-depth meanings can be effective when understood by the audience.
• Important to think about how you want the audience to perceive the artist and their values shown through their music. How can my artist's personality be shown through the promotional materials.
• Brand recognition is vital so it is a good idea to use familiar themes, symbols and images that connect your promotional materials to the artist and themselves. It might be worth using the same font as in your music video and the album artwork.
• If we chose to superimpose text or logos onto the image we are using, it is important to think about the colour choice of the image and the text, e.g. will they go? It is also important to think about the positioning of the text, will it be obscured by the colours of the image or will the text block key aspects of the image?