Initial Ideas for Music Video, Digipak and Magazine Advertisment

Music Video Ideas

Digipak Ideas

Above are our initial ideas for our digipak. We wanted our actress to be on the front cover of our digipak and to incorporate the night-time shots that will be featured in our music video, shown through the drawing of the stars. We also wanted to conform to the typical EDM album covers that we have previously deconstructed by featuring the band/artists name and the song/album title. The side panels will most likely just include a backdrop of the city view (trying to mimic the song lyrics "New York City") with the song name/band name due to limited space. The back side of our digipak will follow on from the front with the night-time shots to give our first ancillary task a sense of continuity. To make the back side of our digipak more interesting to look at and appealing to a wider audience we have decided to introduce ideas about one statement object, e.g. our actress from a side point of view or a lamppost, originating from the filming location.

Magazine Advertisement Ideas

Above are our initial ideas for our magazine advertisement. We wanted the magazine advertisement to match our digipak to give our whole project a sense of consistency, but we have made minor changes to make sure we keep the campaign interesting and versatile. The only main difference between these ideas and our initial ideas for our digipak is the positioning of the superimposed text. We will have the record label name, name of artist and name of song on the advertisement but we also wanted to include "OUT NOW" because we thought it stands out and the sense of urgency it projects will help get our target audience engrossed in the promotion and speed up the purchasing process.